In celebration of the upcoming Year of the Rabbit, BBC ICECREAM presents the Lunar New Year edition by reimagining ICECREAM’s iconic motifs into the traditional Eastern cultural heritage elements: lion dance, paper-cutting and firecrackers, symbolizing a new beginning with good luck, fortune and prosperity.
The ICECREAM Lunar New Year Edition offers a range of prosperous red colored items including flock hoodies, L/S and S/S T-shirts and a running dog pillow. This collection blends the signature ICECREAM Cones N Bones motif with the traditional lion dance head. The highlight piece is the Lion Dance L/S T-Shirt, featuring the lion dance and firecracker visuals screen-printed using a reflective red foil. It is a millenium-spanning cultural tradition practiced during the Lunar New Year symbolizing celebration, joy and happiness.
Other pieces include the classic Running Dog hoodies, T-shirts and a pillow which are adorned with the traditional paper-cutting art illustrations in flock graphic print available in red, black, beige three colorways. Details of the gold branded label are found on every piece in the collection to celebrate the new beginnings.
The ICECREAM Lunar New Year edition is exclusively available now at BBC ICECREAM HK & TW stores and online, also set to launch on January 17 via the BBC ICECREAM US, EU and JP global locations and websites.