LANDING 06.16.2023

BBC ICECREAM have joined forces with G-SHOCK to create a remarkable watch collaboration, commemorating their 20th and 40th brand anniversaries. 

Celebrating the enduring legacies of each brand, this partnership brings together the iconic G-SHOCK durability and the vibrant graphic treatments of BBC ICECREAM.

Get ready to explore the limited-edition DW-6900 and DW-5600 watches.

These timepieces not only boast the durability and 200-meter water resistance of G-SHOCK but also come in two stunning styles adorned with the iconic Billionaire Boys Club Starfield and ICECREAM Waffle designs. Packaged in a special edition collector's watch case, these watches are the perfect display pieces for both novice and seasoned collectors.

Paying homage to the past while embracing the new generation, these exceptional timepieces draw inspiration from G-SHOCK's legendary models from 1987 and 1995. Crafted with impeccable attention to detail, these limited-edition watches invite you to experience a blend of nostalgia and contemporary sophistication.

Discover the Billionaire Boys Club + ICECREAM x G-SHOCK Watches at our online platforms in NYC, Miami, London, Hong Kong, and Taiwan.