After 12 years, Billionaire Boys Club / ICECREAM returns to Hong Kong. Debuting on Wednesday, January 5th with a pop-up store at BELOWGROUND, Landmark. The Billionaire Boys Club mantra has been the guiding principle for the brand since its inception in 2003. 18 years since Pharrell Williams and NIGO conceptualized the creative fashion zeitgeist of American and Japanese pop culture, the brand has continuously influenced style and fashion, as well as music and culture around the world. From musicians and athletes, to visual artists and designers, and every creative person in between - they have all served an inspiration, as well as fuel for what the brand does and who the brand is.

The Hong Kong Pop-Up store is designed with the brand's signature Astro and Starfield elements. The pop-up will offer Hong Kong exclusives along with the release of the BBC ICECREAM Winter collections from our Japan and US lines, including classic BBC brand logo sweaters, ICECREAM iconic flying dog pants, T-shirts, shirts, jackets and shop exclusive lifestyle astronauts and classic flying dogs cushion.

.Available at Billionaire Boys Club / ICECREAM Hong Kong Pop-Up Store and BBCICREAM.COM.HK from December 10th.

Visit us at Billionaire Boys Club / ICECREAM Hong Kong Pop-Up Store BELOWGROUND, The Landmark Atrium, 15 Queen’s Road Central, Hong Kong